The Digital Marketing & Creative mandate for Waffle Mill has been acquired by Filter Coffee Co., a leading integrated digital marketing agency. The said will now be in charge of designing and managing the brand’s digital and social media communications.
With an ever-expanding assortment of waffles from around the world, Waffle Mill is India’s leading packaged waffle brand. Waffle Mill is establishing intriguing new categories and rapidly expanding its footprint across the country by selling novel goods such as Waffle Chips, Dutch Stroopwafels, and more.
Waffle Mill’s products are sold in over 1200 stores in 20 cities, and the brand is thriving online, with products accessible on wafflemill.com, Amazon, BigBasket, and Swiggy Instamart.
Filter Coffee Co. has successfully cooperated with numerous notable businesses in the lifestyle, beauty, hospitality, FMCG, and corporate space since its beginning. They will now test Waffle Mill’s digital strategy, social media, e-commerce, creative communication, and influencer marketing, with the goal of disseminating the variety of waffles available across Indian marketplaces. The brand will bolster the fundamental competencies of numerous digital channels.
Waffle Mills’ founder, Sahil Engineer, expressed his delight at the prospect of working with Filter Coffee Co. They thought the team’s goal for their brand was aligned with the Filter Coffee Co. from the first encounter.
Their creative methods and 360-degree approach are exactly what their brand requires to advance, and they are looking forward to what they anticipate will be a rewarding partnership and a fantastic growth ride for everyone at Waffle Mill.
Filter Coffee Co. is ecstatic to be working with Waffle Mill, which operates across multiple verticals, to pave the path for relevant, compelling, and tailored crafted concepts to bond with its target audience, according to Ms Anuja Deora, Founder, Filter Coffee Co.
They regard their disruptive content, e-commerce, and influencer approach as key to maintaining momentum and expanding the brand portfolio in order to increase brand appeal.
Both brands are looking forward to a fruitful relationship in which the brand will be able to expand its core expertise across many digital platforms. Waffle Mills’ digital approach will now be tested. Waffle mills are expecting to grow the digital marketing and position their brand along with Filter Coffee Co. Marketing Agency.
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