First Sight wins the digital mandate for Smoor


First Sight, a data-driven company, has secured the business of Smoor, won digital mandate of a luxury chocolate brand that produces ultimate indulgence with coated chocolates based in India.

As part of its mandate, the digital firm will use strategic communications to increase brand visibility with its target audience. They will take care of integrated marketing campaigns as well as digital branding, bridging and implementing the brand’s digital marketing practices. Implementing campaigns will also reach a wide range of audiences, which will accelerate the growth of the company.

The firm works with clients to develop a digital brand presence that outlines the best way to connect and engage with their customers. Digital experts will design a customized plan that will benefit the “SMOOR” brand. Based on their insights, performance marketing experts will target specific audience segments that will improve the company’s perception.

Vimal Sharma, founder of Smoor says, “Smoor has become a trusted chocolate and cake producing brand for lakhs of Indian consumers over the years,”. By partnering with First Sight, we will be able to strengthen our brand presence and improve our strategy. Our progressive approach and First Sight’s years of experience in digital marketing will help us reach greater heights.

The story behind Smoor Chocolates is not just another story from a fairy tale. It’s a true story with a twist. The story of real glazed chocolates made with real ingredients. “Smoor produces the standard quality of preserved food – produced, manufactured, and distributed in India. We are India’s largest real frosted chocolate chain and #1 in this format. We are proud to take Made in Bengaluru to the rest of India,” says Vimal Sharma, Founder, and Chief Evangelist.

As part of the win, Akshay Khirodwala, CEO of First Sight, explained that a well-known businessman allowed First Sight to develop the Chocolate brand. This is a great opportunity for the team. In short, the team is off to a great start, and we are excited to work with them. The chocolate and cake brand will be strengthened with a personal approach that will bring targeted and solution-oriented results to the brand. The team will make a significant contribution to the partnership. At First Sight, they have developed various methods and techniques not only to educate but also to excite, engage and entertain visitors. It is an optimum combination of technology and arts.

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