Flipkart is unveiling its brand new advertising campaign ahead of the upcoming Big Billion Days which will go live from 16th Oct till 21st Oct. The central theme of the campaign is celebrating the Big Billion Days as a cultural event, the campaign projects how the annual occasion is being celebrated by the entire country.
The ad campaign was conceptualized in association with the McCann Worldgroup and this year’s campaign theme is designed to emphasize how The Big Billion Days brings together friends and families. The campaign includes a series of TVCs featuring celebrities in “double avatars”. Amitabh Bachchan, Ranbir Kapoor, Virat Kohli, Mahesh Babu, and Alia Bhat, are bringing to life engaging personas that the entire Indian audience can relate to, especially during a much-awaited shopping festival.
The campaign shows the fact of friendly competition as well as a light-hearted rivalry between near and dear ones, in order to get the best deals. After a multi-agency pitch, based on the strength of the agency’s insightful and clutter-breaking ideas, McCann Worldgroup has won the creative mandate for The Big Billion Days 2020. The campaign is moving on in a way by entertaining all levels of customers.
Commenting on The Big Billion Days campaign which has been conceptualized with McCann Worldgroup, Vikas Gupta – Head of Customer, Marketing and Digital Businesses at Flipkart, told that The Big Billion Days is India’s biggest shopping festival and all Indian’s were eagerly waiting for the same as it also adds sparkle to the festive season. Over the years, the marketing campaign for The Big Billion Days has built a legend of its own. This year Flipkart in association with McCann made the campaign more interesting by bringing India’s most-loved influencers as well as celebrities, in a unique double role, to share stories about The Big Billion Days which could surely connect with audiences across the country, he added.
Speaking on the campaign Prasoon Joshi, Chairman McCann Worldgroup, Asia Pacific, CEO &CCO McCann Worldgroup, India, stated that, Flipkart’s The Big Billion Days 2020 has been an exciting and challenging campaign for McCann India. The celebrities’ star power is maximized through a double role window to stir up imagination and subliminally register through subtle humor. The campaign is sure to engage and drive a strong consumer connect, he added.