Festivals in India are synonymous with vibrant celebrations and at Flipkart, we take pride in making festive shopping a seamless experience. When it comes to #FlipTrends, we saw an 80% surge in demand for Holi essentials on Flipkart Minutes, with colour purchases spiking 25X on the day of the festival. Customers in Bangalore, Delhi and Noida topped the list in orders placed for Holi colours. Consumers relied on Flipkart for a variety of needs during Holi, especially fashion and lifestyle.
Overall, the lifestyle category witnessed a 27% increase in sales compared to Holi 2024, and metro demand increased by 45%. As part of the festive fervour, grooming needs saw a significant rise, with a surge in demand for grooming products to help customers look their best after the festivities. Tier 3 cities observed a spike in demand for grooming, in addition to women’s ethnic contemporary wear, fashion wearables and men’s topwear.
As India’s go-to shopping destination, Flipkart remains committed to delivering an unmatched festive shopping experience — bringing speed, variety and convenience to millions of consumers nationwide.
