For perfect photography, we want expert cameras”: Canon’s


From COVID-brought on disruptions to the challenges pressured through progressed smartphone cameras; what’s the road in advance for Canon cameras in India Globally, camera entrepreneurs had a horrible 2020. marketplace leader Canon sold fifty-five point one in line with cent of the number of devices it sold in 2019. And, the general marketplace was just fifty-nine point six according to cent of the previous 12 months (2019). The disruption caused by COVID maintains in India and internationally.

With around 50 per cent of the market share within the DSLR camera category and forty-five consistent with cent inside the overall DILC (digital interchangeable lens camera) marketplace, Canon is the most important participant in India. because of COVID, weddings and the festive season have become a low-key affair. travel changed into banned for the maximum a part of 2020 and as a minimum 1/2 of 2021.

This has impacted the sales of cameras a massive time; however, Canon is upbeat about the future. “we’re careful, but endorsed,” says C Sukumaran, director, consumer device merchandise and imaging communique business, Canon India. on the event of global photography Day (August 19), Canon released an ‘in the back of the Shot’ marketing campaign to salute the ‘spirit of pictures’.

It isn’t only COVID that the digital camera entrepreneurs internationally are preventing against. innovations in cellular phones have made their (cellphone) cameras better than ever. however there may be a difference between clicking an image with the cellular telephone and photography, says Sukumaran. The campaign highlights the efforts that go in the back of clicking a great photograph. In an interview with afaqs!, Sukumaran decodes and dissects the camera market in India, talks about the COVID-induced disruptions and shares his projection for the yr beforehand.

What are the segments that drive digital camera sales in India? The primary set is the professionals, who use the device for his or her commercial enterprise and content material advent. Weddings, as an example, in which the photographers use the camera for his or her commercial enterprise. today, wedding is the largest phase for cameras inside the professional category and is also the fastest-developing one.

Then comes fashion, which is a spot, however a totally important segment for us. 2nd one-biggest for us, after weddings, might be wildlife. during the last couple of decades, many youngsters, often sponsored via the IT revolution that has passed off in India, have commenced choosing up wildlife photography. Media, too, remains a big a one.

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