Forever New & Ace Turtle partner to deliver an omnichannel experience

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Forever New, a popular fashion clothing and accessories brand has partnered with ace turtle aiming to strengthen the brand’s retail presence in India by delivering an omnichannel experience to its customers. Ace turtle, India’s leading omnichannel platform company will enable Forever New with a Unified Commerce Platform, Rubicon 3.0. Forever New’s omnichannel retail offering provides a seamless customer experience at scale across digital channels.

Forever New is one of the leading and fastest-growing Australian brands. The fashion clothing and accessories brand was founded in 2006 in Melbourne, Australia. The brand now trades over 250 stores across seven countries. Forever New India has partnered with ace turtle for its Unified Commerce Platform, Rubicon 3.0 to deliver an omnichannel experience to its customers.

The retail debacle in a COVID-19 world has completely reversed the dynamics of Indian consumerism. In the current world, there’s an increased necessity for stores to become omnichannel as customers are more than likely to shop at the channel of their convenience. Brands need to build tech capabilities to improve business efficiency and cater to the ever-changing customer preferences.

Speaking on the partnership, Nitin Chhabra, CEO, ace turtle, said, “We are confident that our omnichannel platform Rubicon will enable Forever New to improve business efficiency and accelerate business growth across channels.”

Ace turtle’s Unified Commerce Platform- Rubicon 3.0, is powered by machine learning to support various omnichannel use cases such as fulfilling orders from any stock points (warehouses, distributors and retail stores), selling inventory lying anywhere across channels, and enabling a single view of an inventory, product, and customer through a single platform. The omnichannel technology platform- Rubicon 3.0’s order management system, inventory management system, catalogue management system and logistics management system coalesce all retail data in one place.

Forever New has partnered with ace turtle for a new endeavour focused on ensuring consumers a seamless experience from product selection to purchase and at the same time making it easier for them to shop.  Ace turtle’s- Rubicon 3.0, will facilitate the brand to build a strong technological foundation to empower its business efficiency in the digital retail world.

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