The Melbourne based fashion brand, Forever New launches the ‘Celebrate Life’ campaign to highlight its Autumn-Winter line, inspired by an intimate snapshot of a woman who enjoys the little accomplishments of daily life even when the outside world shuts down.
The ‘Celebrate Life’ campaign includes the brand ambassador Diana Penty, residing in various parts of her house in the Forever Fresh Autumn Winter Series. The video puts together moments of honor and celebration from tiny joys in life, encouraging imagination and self-love within a Forever New woman. It’s an ode to daily glamor; a salute to the timelessness and a class that effortlessly weaves with the essence of the brand. This campaign stresses looking at the positive side in these difficult and pressing times, emanating the hopeful vision that the public around the world wants to be persuaded.
The campaign centers on Diana, in feel-good looks with an emphasis on mild hues, seasonal prints, and a touch of glamor. She delights in the comfort of her own business and her clothing. Each of her designs enunciates daily elegant choices exclusively designed to make one appear effortlessly classy. A Forever New woman rejoices at every moment of her day; gets ready to work from home and even puts on a party dress to unwind at the end of the day by herself and for herself!
The main positioning of the brand has always been to blend classic or trendy feminine patterns with flattering silhouettes and designs. Season’s latest collection leaves us looking right on-trend for intimate celebrations and every occasion of the day! Refresh the wardrobe with the trendy colors and textures as seen across the brand’s latest shift skirts, midi dresses, casual and on-the-go style with bomber jackets. Comfortable silhouettes are the main goal in this season, to get one through power-packed working days. Lay in caps, coats & blazers in traditional warm colors for cold weather. The recently launched occasion wear trends are a series of sparkling styles for extra cheer and glamor.
Forever New strives to build collections that complement and contribute to a personal style and give her confidence. Its offerings are devoted to the promotion of modern femininity and are a rare combination of time and seasonal patterns.