Chai Point Announces Its Foray Into Instant Chai


Chai Point, India’s largest omnichannel beverage brand, has announced its entrance into the Instant Chai market. Instant Chai has been introduced in three flavors—Masala, Ginger & Cardamom. It will be available in compact, easy-to-use formats priced at Rs 180 for a pack of 10. The Instant Chai collection is now available on the newly released Chai Point D2C website in addition to the major e-commerce platforms, including Amazon, Flipkart, Snapdeal, Big Basket, SuprDaily. The collection will also be available from 170 stores in Chai Point.

The Pandemic has brought in a variety of profound changes in the F&B pattern of consumption. As the millennial-minded white-collar professionals continue to WFH, their Chai intake is still strong and the consumers want the same taste of Chai as they do in shops, even though they’re ready in a matter of seconds. Launching instant chai is another way to remain in tandem with the needs of the consumers for whom Chai is a fuel that keeps them working and though they operate remotely. Chai Point Instant Teas range is a specially formulated beverage ready for the hectic work of home gatherings, late workdays, travel & holidays, without losing the genuine flavor of homemade chai.

This is a 100% pure zero preservative drink, where real tea and spice extracts are combined with the highest quality dehydrated milk in state-of-the-art German machines to offer a completely authentic chai experience. Chai Point is known not only for maintaining a healthy level of sugar in drinks but also for offering 100% natural alternatives such as jaggery and honey. Likewise, with this offering, the Firm has put in a precisely calculated amount of sugar, and the sugar-free alternatives have also been made available to consumers side by side.

Chai Point Instant Chai with No Added Sugar is an aromatic pleasure for those trying to improve their senses, less sugar. To relish this great instant chai, just add hot water to the premix and reconnect with what matters in life. In the next 12 months, the company aims to extend the Instant Chai segment to a Rs 10 crore market. Now, take your Authentic Instant Chai, everywhere you go.

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