June 4, 2025 : According to Market Research The India corporate wellness market generated a revenue of USD 639.1 million in 2024 and is expected to reach USD 809.0 million by 2030. The India market is expected to grow at a CAGR of 4% from 2025 to 2030.
Swati Sutaria Vakharia is an Indian entrepreneur known for founding Nabhi Sutra, a wellness brand specializing in Ayurvedic belly button oils. Launched in September 2019, Nabhi Sutra focuses on non-invasive health solutions rooted in Ayurveda, offering various oils for concerns like hair and skin care, joint pain, and menstrual discomfort.
Swati established Nabhi Sutra after personally experiencing hair loss post-pregnancy and rediscovering the benefits of Ayurvedic treatments. The brand formulates belly button oils for various health and beauty purposes, emphasizing 100% natural, cruelty-free ingredients certified by FDA and ISO. Starting with an initial investment of ₹5 lakh, Nabhi Sutra achieved a turnover of ₹1 crore in its first year. The brand has served a significant number of customers and is available through its website and major e-commerce platforms like Amazon and Flipkart.
Swati Sutaria Vakharia, the visionary behind the burgeoning wellness brand Nabhi Sutra, has already carved a niche by bringing the ancient wisdom of Ayurvedic belly button therapy to the forefront of modern self-care. Known for her commitment to natural ingredients and time-tested traditions, Swati’s next potential move could be a game-changer in the skincare industry: the introduction of a meticulously crafted Shata Dhauta Ghrita (SDG).
Swati’s focus on 100% natural and cruelty-free ingredients in Nabhi Sutra mirrors the core philosophy of Shata Dhauta Ghrita, which utilizes a simple, natural ingredient (ghee) transformed through a gentle process. Her brand’s ethos resonates with consumers seeking natural alternatives in their skincare routines, potentially making them more receptive to traditional preparations like SDG.
Swati has also launched “Nuskha,” a brand focusing on traditional wellness remedies, including raw forest honey and Ayurvedic oral care kits. Nabhi Sutra has expanded internationally, including the US market, and has plans for further global outreach.
Swati is deeply committed to women’s empowerment. Her workforce at Nabhi Sutra comprises 80% women. Through her Women Planet Foundation, she supports women’s livelihoods and promotes menstrual hygiene education in rural areas.
Swati has completed the NSRCEL 10000 Women Program from IIM Bangalore and has been featured as a self-made entrepreneur by Outlook India. Nabhi Sutra was also listed as a Femina Power Brand in 2022.
Swati Sutaria Vakharia combines her technological background with a passion for traditional wellness practices, aiming to reintroduce the benefits of Ayurveda to modern lifestyles while empowering women.
By leveraging her brand’s trust and commitment to natural wellness, Swati could reintroduce this ancient elixir and potentially redefine modern skincare, reminding us of the profound power of time-tested traditions.
Swati’s entrepreneurial journey has been marked by notable achievements. She has completed the NSRCEL 10000 Women Program from IIM Bangalore, one of the leading incubation centers for startups and emerging businesses in India. In 2022, Femina featured Nabhi Sutra in its list of Power Brands, and Swati herself was named among the 20 self-made entrepreneurs by Outlook India.
Her brand has gained popularity not only among the general public but also among celebrities and influencers. With a focus on 100% natural, cruelty-free, FDA & ISO certified products, Nabhi Sutra has earned a reputation for being a trusted brand with high-quality Ayurvedic offerings.
Swati Sutaria Vakharia’s journey is one of passion, perseverance, and innovation. Through Nabhi Sutra, she is bringing traditional Ayurvedic practices into modern wellness routines, while also driving women’s empowerment and creating social change. With her deep-rooted belief in Ayurveda and her entrepreneurial spirit, Swati continues to inspire countless individuals, especially women, to pursue their dreams and create a positive impact in their communities.
