Fujifilm India Private Limited has introduced the launch of its latest brand campaign for its globally proclaimed ‘NEVER STOP’ in India. The virtual film focuses on communicating the company’s numerous array of business operations as well as its company mindset dedicated to taking on new demanding situations with best-in-class technology in specific sectors.
As COVID-19 creates chaos across the world, our ‘NEVER STOP Healthcare 2020’ campaign will communicate the truth that Fujifilm is a complete healthcare company actively preventing COVID-19 within the fields of prevention, diagnosis, and treatment, and that Fujifilm will NEVER STOP taking up new challenges to enhance the health of people across the world.
To boom awareness of the diversification of Fujifilm’s business portfolio to an extensive target market and our dedication to NEVER STOP taking over challenges to contribute to the resolution of societal problems, we launched our NEVER STOP worldwide branding campaign in October 2018. In our current campaign, we are promoting awareness that Fujifilm has succeeded in moving away from being in the main photographic company and is now currently engaged in creating new value in a wide array of business fields. The NEVER STOP tagline also conveys our sturdy determination to communicate to a worldwide audience that Fujifilm will ‘NEVER STOP’ working until all resolvable problems have been eradicated.
The Fujifilm Group is preventing the COVID-19 pandemic that is sweeping the world with a huge variety of products and services within the healthcare-related fields of prevention, diagnosis, and treatment. In the fields of prevention and treatment, together with engaging in medical trials of a candidate therapeutic drug developed by a Fujifilm Group company, and CDMO manufacturing of candidate vaccines and therapeutic pills of partner companies.
In the diagnosis field, we are offering a wide variety of medical equipment which includes a mobile X-ray system and a compact ultrasound diagnostic device to be used in the diagnosis of pneumonia and other diseases. Together these products and services are helping to alleviate the workloads of healthcare workers and prevent the spread of infection at medical facilities across the world.
The Fujifilm Group is creating innovation and is making a substantial contribution for solving societal issues through our products, services, and technologies.