Mumbai, India | 10th July: As part of the global Go Healthy with Taiwan 2026 campaign, Taiwan Excellence joined hands with Cult Fit, one of India’s leading fitness brands, to host a vibrant pop-up experience celebrating fitness, innovation and community. The campaign invites individuals, organisations and innovators worldwide to submit ideas that leverage Taiwan’s strengths in health technologies to improve global well-being. Extending the campaign into a physical format, the activation combined fitness activities with showcasing Taiwan’s wellness innovations.
With FuBear, the official mascot and brand ambassador of Taiwan Excellence, at the heart of the activation, participants enjoyed interactive fitness challenges that brought the campaign’s vision of wellness to life. Inspired by Taiwan’s native Formosan Black Bear, FuBear made his India debut through the Go Healthy with Taiwan campaign, showcasing Taiwan’s spirit of innovation, sustainability and better living.
Hosted at Cult Fit Ghatkopar, the activation featured a specially designed fitness circuit where participants tested their grip strength, core endurance and cardiovascular fitness. Fitness enthusiasts took on the challenges with enthusiasm, while FuBear kept the energy high by cheering them on and posing for memorable photo opportunities.
The collaboration comes at a time when India is witnessing a growing shift towards preventive healthcare, active living and holistic wellness, driven by increasing consumer awareness and the adoption of innovative health technologies. As one of the world’s leading hubs for healthcare innovation, Taiwan has built a strong reputation for its advanced medical devices, smart fitness equipment, rehabilitation technologies and digital health solutions. This growing demand presents a significant opportunity for Taiwan Excellence to connect Indian consumers with cutting-edge innovations that make healthier living more accessible, effective and sustainable.
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By taking the campaign beyond the digital space, the pop-up transformed Go Healthy with Taiwan into an engaging on-ground experience. The interactive format encouraged movement, sparked conversations around wellness and strengthened the campaign’s connection with India’s growing fitness community.
India remains an important market for Taiwan Excellence, which has consistently introduced award-winning Taiwanese innovations across sectors through consumer campaigns, exhibitions and industry partnerships. Initiatives such as Go Healthy with Taiwan build greater familiarity with Taiwan’s health and wellness technologies while creating meaningful opportunities for Indian consumers to experience them firsthand.
The Go Healthy with Taiwan 2026 campaign is currently accepting submissions from around the world. Participants are invited to propose innovative ideas that harness Taiwan’s health and wellness technologies to create meaningful impact in the society. The top three winning proposals will each receive US$30,000, while the Top 20 finalists will receive personalized mentorship from industry experts. The six finalists will also be invited on a sponsored visit to Taiwan to engage with leading Taiwanese enterprises, experience the country’s health innovation ecosystem firsthand, and compete in the final round.
Applications are open until August 5, 2026 (23:59 GMT+8) and can be submitted through the campaign website at https://gohealthy.taiwanexcellence.org.
About Taiwan Excellence:
The Taiwan Excellence Awards were established in 1993 by Taiwan’s Ministry of Economic Affairs (MOEA) to recognize and celebrate the exceptional achievements of Taiwan’s most innovative products. Each year, eligible products go through a rigorous selection process that assesses their products based on four important factors: research and development, design, quality, and marketing with the key criterion of being Made in Taiwan. The Taiwan Excellence mark has gained global recognition as a prestigious symbol of quality and design, effectively showcasing Taiwan’s impressive product innovation.
