Global streaming giant Netflix declared the launch of their E-commerce store Netflix.shop. Netflix, which has focused on selling DVD rentals and on-demand video subscriptions for more than 20 years, is officially getting into the e-commerce market. An exciting new destination merging curated products and rich storytelling in an exclusively Netflix shopping experience.
Netflix.shop will exclusive limited versions of carefully selected first-class apparel and lifestyle products related to its shows and brand regularly. Among the items debuting this month are streetwear and action figures based on the anime series Yasuke and Eden; as well as limited-edition apparel and decorative items stimulated by Lupin in partnership with the Musee du Louvre. The Netflix.shop will also be marketing the Netflix logo clothing that is made by Japanese fashion house BEAMS.
Initially, the Shop will be available only be in the United States. before expanding to other countries.
The new online shop consents Netflix to further capitalize on viewer interest in merchandise to support make up for lack of advertising income since the streaming site, unlike many of its competitors, doesn’t run ads.
Through the last few years which we have realized the streaming world has become gradually crowded – especially with the release of great platforms like Disney+ – and as an effect Netflix’s growth had shown signs of slowing. The introduction of Netflix.shop presents a new way for the streaming giant to bring in cash.
Netflix intends to give its fans a new way to connect with their favorite stories and to present them to the next trend of artists and designers who embrace the power of storytelling in all its forms.
“We love it when great stories transcend screens and become part of people’s lives. We’re always looking at how we can extend the world of our stories for fans, from apparel and toys to immersive events and games. “And it’s why today we’re launching Netflix.shop as an exciting new destination merging curated products and rich storytelling in an exclusively Netflix shopping experience,” Josh Simon, vice president of consumer products, Netflix commented on the company’s blog.