Taproot Dentsu won the creative mandate for the upcoming campaign of Lenovo


India’s 2nd Largest Advertising Network Taproot Dentsu has been awarded the creative mandate for the upcoming campaign of the tech giant, Lenovo. The agency won the mandate resulting in a multi-agency pitch and will now service the account from its Mumbai office.

The campaign will focus on Lenovo’s smart and innovative Offers and aims to convey the Lenovo story forward in the Indian market. Dentsu believes  in Innovating the way Brands are built’ – this One Dream bonds them across the world to always deliver the same best-in-class package to our clients anywhere they are, while at the same time, continuing relevant and focused onlocal market realities.

Taproot was fast to understand our business need and translate it into interesting possibilities. They have a stellar track record in making disruptive work and we are eager about working with the unit.” Amit Doshi, CMO – India, and South Asia, Lenovo, Commented on the association with Taproot Dentsu.

Taproot Dentsu Official Ayesha Ghosh added, “In an ever-evolving category, Lenovo has sustained to stay ahead of the curve and we are happy to be part of that journey. We enjoyed delivering the brief to life and we’re happy that the Lenovo team felt we had hit the nail on the head with the work we are now developing”.

Adding to this Taproot Dentsu branded agencies, Dentsu international’s existence in India comprises the worldwide network brands Carat, Posterscope, Mcgarrybowen Vizeum, iProspect, Isobar, MKTG, and Amnet. The network also includes the locally-acquired brands Breakthrough Brandcom, WATConsult, Mcgarrybowen India, Fountainhead MKTG, Merkle Sokrati., Fractal Ink Design Studio Linked by Isobar, and SVG Columbus.

Taproot is a communications agency generating real and distinctive ideas built on a strong case of unusual query. Taproot believes that one can arrive at interesting answers only if one has an interesting question. Rooted in reality, Taproot tells classic stories, which place the product front and center. These stories take many forms, appeal to each sense, and create enhanced brands.

Taproot Dentsu has always set out to show that effective work and award-winning effort are identical by consistently sweeping Industry Awards most recently at Cannes Lions, Spikes Asia, and GoaFest, for a gamut of clients that includes, ITC, Airtel, Facebook, Uber, Parle, Marico, Aditya Birla Financial Services, Nirma Myntra, and, Danone among others.


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