The advertisement, designed by Creativeland Asia, is the third in a series of collaborations between the brand and prominent composer and artist Anoop Sankar. Sankar created the music, while his sons, Dhruvan with Skanda, performed the vocals, as did reality show winner Sreelakshmi and cellist Bhagyalakshmi.
The advertisement highlights the brand’s expanding line, which includes household appliances, deep freezers, air conditioning systems, and other appliances. Godrej Appliances, a division of Godrej & Boyce, represents one of India’s top Home Appliances companies.
Godrej & Boyce began as the first Indian company to manufacture refrigerators in 1958, and Godrej Appliances has since expanded its portfolio to include Washers, Air Conditioning systems, Kitchen Appliances, utopian High – temperature cooling solutions, Conditioners, Deep Freezers, highly specialized Primary care Fridge, UVC Software Germicidal devices, Dishwashers, and, most recently, Insilco product portfolio, all powered by the driving Philo.
Onam ushers in the holiday season for the consumer products industry and contributes to more than 35% of the state’s sales, according to the Head-Marketing, Godrej Appliances. Kerala people have always shown a strong fondness for the brand, and the custom-made commercial celebrates this preference while showing the brand’s extensive product line for consumers to choose from, as well as specifically tailored Onam deals. The clip will be advertised on television and online.”
“Come Onam, you’ll be able to see this one translates into some wonderful offerings that contribute to the festivities,” Anu Joseph, founder, and strategic chairwoman of Creative land Asia said. Anoop Sankar’s song adds to the enchantment. Godrej Appliances aims to make Kerala’s annual celebration of Onam better for its clientele with its wide introduction of household appliances.
The brand officially confirmed its growth prospects and shepherded in Onam commemorations with the debut of its brand-new Eon Velvet series – consisting of several new Edge Refrigeration systems and Top Load Household Appliances with GermShield advanced technologies, Eon Crystal – an innovative range of Glass Door Winter snow Free Refrigeration systems with 95%+ Nutrition Surface Disinfection, in addition to other truly innovative fluctuates of nearly fully washing machines and chillers.
Furthermore, the firm launched its biannual Onam consumer offer ‘Lucky Lakshaprabhu,’ which gives customers the chance to win a financial reward of up to Rs. 1 Lakh per day on the procurement of any Godrej Appliance, as well as various financial packages, for instance, no down payment and simple EMI schemes. This idea extends from biological to planet-centric design. Godrej prioritizes the environment. Godrej Appliances’ two production units had become the first in the nation to receive the prestigious Platinum Plus Fresh Co accreditation for their trailblazing green manufacturing technology.