India’s leading FMCG brands take their value selection deeper into Bharat through Snapdeal. Snapdeal’s wide and extensive reach in the country is helping these big names in increasing their market size.
In the last few months, large FMCG & beauty product companies including Godrej, Marico, Himalaya have merged their dealers with the Snapdeal platform as an act to cater to the growing demand for their products from rural India.
Justifying Snapdeal’s positioning as a value-focused marketplace, companies are listing their best popular brands for best results. Some of these products include Livon, Set Wet & Parachute by Marico, Godrej Expert, Godrej Aer, HIT, Godrej Protekt, Himalaya Baby Lotion, Lotus Herbal facial kits, Lacto Calamine face wash, Vaseline petroleum jelly, etc.
According to this association, customers can buy through the platform directly from brand-authorized dealers. This ensures the availability of popular, original products for the consumers at their doorstep.
Because of the pandemic that caused havoc, e-commerce has gained popularity and the number of first-time users has increased steadily on Snapdeal in this period. Among these, the majority are from outside the main cities of India.
Apart from the value-buying by new buyers, there is a rising demand for home hygiene, personal care, hair and skin care products, and beauty items from the existing consumers. Face wash products priced below Rs 100, deodorants under Rs 150, hair care products under Rs 200, and winter-care products priced between Rs 100-200 are some of the most sought products on Snapdeal.
In addition to the well-established national brands, many companies including The Man Company, Mamaearth, and Ustraa have also partnered with Snapdeal similarly. All of them are upcoming new companies with quality offerings.
Snapdeal works with five lakh registered sellers and more than 21 crore listings on the marketplace. Its network covers over 27,000 pin codes across the country including some of the most remote areas of the country.