#GotYouCovered campaign by Bharti AXA for supporting Healthcare workers during this COVID-19

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COVID pandemic has affected the life and health of a million people around the world. Here Bharti Axa General Insurance Company Ltd. Operated in India recently initiated a campaign join with Primero Skills & Training. #GotYouCovered campaign deals with masking all the health care workers and students to protect them from risk during this pandemic.

Bharti AXA is a joint venture between Bharti Enterprises and AXA business Group that offers general insurance products to retail and commercial clients. Primero Skills & Training is a skill development organization providing free skills and training programs to youth under the Atmanirbhar Bharat initiative. As part of the #GotYouCovered campaign, Primero Skills & Training distributed masks donated by Bharti AXA Life Insurance among the newly-trained healthcare workers and students at Delhi Police Station at Chitaranjan Park during a felicitation program on Universal Health Coverage Day.


As a part of the Universal Health Coverage Day by the World Health Organisation campaign, Insurance aims to spread awareness about the significance of life protection of health and life. The campaign also aims at educating people to build a risk-free future by investing in life and health insurance policies. With this campaign, the insurer aims to engage with about a million Indians on Facebook, Twitter, Instagram, and LinkedIn and create awareness about a secured and healthier future. One Share-One Mask’ initiative is a positive gesture of acknowledgment and gratification which will motivate our youth and healthcare workers.