GroupM’s m/SIX takes digital media orders for Parag Milk Foods


m/SIX, GroupM’s most youthful result-based office has captured the advanced media order for Parag Milk Foods, the biggest private dairy FMCG company with a container India presence. The record will be taken care of out of m/SIX’s Mumbai office. Under different brands, the company sells ghee, yogurt, paneer, cheese, lassi, chaas, and milk.

Parag Milk Foods is one of the leading milk products manufacturing companies. The company is well known for its cheese and cow ghee. The company earlier started as a diary producing skimmed milk powder and now became India’s largest exporter of skimmed milk powder.

“We are well pleased to join as a partner with Parag Milk Foods. This success features m/SIX’s advanced skill and the customer’s faith in us. With our capability and our DNA “Xcellerator”, our team will additionally drive the brand’s prosperity. The dairy FMCG space has seen remarkable development and advancement and with our business development and shopper-driven methodology, we will guarantee to convey fruitful brand and business results for Parag Milk Foods. The company will ensure the quality and values of the brands for partnering in future “said Saket Sinha, Senior Vice President and Head of m/SIX India.

Discussing the collaboration effort, Akshali Shah, Sr. VP – Strategy, Sales and Marketing, Parag Milk Foods said, “India’s dairy industry is developing and is changing at an incredible speed. Remembering the developing customer taste, Parag Milk Foods is not just staying aware of this speed increase however arising as a pioneer through its different item contributions.

 In the new normal, each brand needs to take up an alternate way to deal with brand building and transformation, which is the reason we see m/SIX as an essential collaborator that comprehends our image and our vision to additional meet our marketing objectives. We are certain that the m/SIX group will keep on driving our image to a more current position”.

Parag Milk Foods is one of India’s leading and most developed dairy FMCG organizations with amazing brands like Gowardhan, Go Cheese, Pride of Cows and Avatar, and m/SIX will drive a through-the channel advanced digital system, guaranteeing a successful and productive computerized brand insight.

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