New Delhi, 29th October 2026: This Diwali, Haldiram’s celebrates the joy of giving with ‘Khushiyan Baatne Se Khushiyan Milti Hain’, a campaign featuring three short-format reels that bring to life a simple yet powerful thought: happiness grows when it is shared.
Rooted in the spirit of Diwali, the campaign looks beyond the exchange of gifts to explore the emotions and connections that make gifting meaningful. Through relatable, everyday moments, the films highlight how a thoughtful gesture can make someone feel valued, appreciated and loved.
At the heart of the campaign is the belief that a gift is more than what it contains. Its true value lies in the sentiment behind it, whether it is a gesture of gratitude, recognition of someone’s contribution or a way of expressing affection to a loved one. By placing these human connections at the centre of its storytelling, Haldiram’s celebrates the enduring role of gifting in bringing people closer during the festive season.
Commenting on the campaign, Tushar Mehta, VP, Growth & Marketing, Haldiram’s, said, “Diwali is a time when people come together to celebrate relationships and express what words sometimes cannot. With ‘Khushiyan Baatne Se Khushiyan Milti Hain’, we wanted to capture the emotion behind gifting and show how even a small, thoughtful gesture can make someone feel special. Through these films, we hope to remind people that the joy of giving lies not just in the gift itself, but in the happiness, it brings to someone else.”
Extending this sentiment beyond the campaign, Haldiram’s festive gifting collection offers a diverse selection for different relationships, tastes and occasions. Bringing together traditional Indian sweets, savoury favourites, premium dry fruits, chocolates, baklava and thoughtfully curated hampers, the collection provides options for everything from gifting loved ones to expressing appreciation and gratitude.
Each of the three reels, under 25 seconds, uses concise and relatable storytelling to convey the campaign’s central message: meaningful connections do not always require grand gestures. Sometimes, a simple act of kindness is enough to create a lasting moment of happiness. These were conceptualised and executed by Haldiram’s creative partner Crownex.
Together, the films reinforce a universal sentiment that lies at the heart of the festive season: when we make someone else happy, we experience the joy of giving ourselves.
‘Khushiyan Baatne Se Khushiyan Milti Hain.’
Watch the films
About Haldiram’s
Always food first, always abundant. Since 1937, Haldiram’s has been passionately bringing India together over flavourful, high-quality snacks and sweets. With a variety that caters to every taste and mood, they inspire consumers to explore beyond the familiar and embrace their cravings. Built over generations, their deep understanding of Indian tastes makes Haldiram’s the ultimate destination for food across the nation. They celebrate decades of experience and rich legacy with gratitude, offering the same iconic taste that generations have loved. Warm and welcoming, they invite consumers to share in the joy of food, big in flavour, big in heart, and always inclusive. Now present in over 80 countries including the US, UK and UAE, with more than 200+ restaurants across North India.
