Mumbai: GenZ Martech Circle, a peer-led community initiative by 0101.Today, brought together young practitioners, working professionals, students and freshers for its inaugural Mumbai gathering, creating a space for open conversations across MarTech, AdTech, AI and Technology, Communication and Data.
The gathering saw 60 confirmed participants ahead of the event, representing a diverse mix of professionals and students from marketing, technology, media, CRM, communication and data. Participants represented organisations and institutions including Aditya Birla Sun Life AMC, Kantar, WebEngage, Join Ventures, Welingkar Institute of Management, Aditya Institute of Management Studies and Research, among others.
Unlike conventional industry events centred around keynote speakers, panels and presentations, the GenZ Martech Circle was designed around participation. There were no speakers, no sales pitches and no formal panels. Instead, participants were encouraged to exchange perspectives, discuss real-world experiences, ask questions and learn directly from one another through smaller, focused conversations.
Participants were invited to choose one primary discussion group from five areas: MarTech, AdTech, AI / Technology, Communication and Data. Among the digitally recorded preferences during the gathering, AI / Technology emerged as the largest area of interest, followed by Communication and MarTech. The preferences reflected the growing role of artificial intelligence, automation and technology in how the next generation of practitioners is thinking about marketing, customer experience and business growth. The diversity of interests also highlighted the increasingly interconnected nature of marketing, technology, creative, media, CRM, communication and data.
GenZ Martech Circle is created around the belief that the next generation of practitioners should not only participate in industry conversations but also help shape them. By bringing together professionals and students at different stages of their careers, the initiative aims to encourage an open exchange of ideas and practical experiences beyond the hierarchy typically associated with formal industry conferences.
Dhruv Sinha, Growth Manager, 0101.Today, said, “The inaugural GenZ Martech Circle showed that there is a real appetite for a platform built around participation, peer learning and open exchange. What stood out was not just the diversity of people in the room, but the willingness to contribute, challenge ideas and learn from one another. This is the foundation we want to build on, with the community itself helping shape the conversations, themes and future editions.”
The peer-led format also resonated with participants at the gathering. Nikita Bakale, PGDM student at Welingkar Institute of Management, said, “One of my biggest takeaways was that marketing isn’t just about reaching more people; it’s about understanding people better.”
Reflecting on the experience, she also highlighted the value of meaningful conversations, fresh perspectives and real-world problem-solving, summing up the format as “less pitching, more listening” and “less theory, more real-world thinking.”
The inaugural gathering marks the beginning of GenZ Martech Circle’s journey as an ongoing community rather than a standalone event. Future editions will continue to bring young practitioners together, with the community itself helping shape the subjects, formats and conversations it wants to explore. Over time, the initiative aims to create a platform for emerging professionals to exchange practical knowledge, build meaningful professional relationships and contribute their perspectives to the wider marketing and technology industry.
About GenZ Martech Circle
GenZ Martech Circle is a peer-led community initiative by 0101.Today for young practitioners across marketing, media, CRM, data, communication and technology. The community is built around participation, practical learning and open exchange, with a focus on creating meaningful industry conversations without traditional speaker-led formats or sales pitches.
About 0101.Today
0101.Today is a digital conversion company bringing together data, technology, media and creative to help brands drive acquisition, engagement, conversion and retention. The company focuses on translating insights into measurable business outcomes, with a belief that sustainable growth lies at the intersection of these capabilities.
By bringing these disciplines together, 0101.Today works with enterprises to build integrated growth systems that connect brand building, customer acquisition, engagement, retention and data intelligence. Its client portfolio includes IHCL (Taj), Aditya Birla Capital, Aditya Birla AMC, Adani Realty, Ashiana Housing, Bandhan Bank, Bandhan Mutual Fund, Ujjivan Bank and Nippon Mutual Fund, among others.
