Hamdard Laboratories new campaign for the product Cinkara


Hamdard Laboratories

Hamdard Laboratories is well known for its Unani and ayurvedic products headquartered in New Delhi, India in 1906. Hamdard Laboratories has revealed another advertising campaign #Breathless for its tonic brand “Cinkara”. The organization has brought Cinkara in new bundling and a revived hope to resound with its customers. 


The crusade is intended to interface with mothers and homemakers who are commissionaire of the family’s wellbeing and prosperity. The brand embraces a coordinated 360-degree approach utilizing print, TV, radio, and web-based life stages to enhance the crusade’s scope and spread the message of a decent and more beneficial life for self and family. 

According to Abdul Majeed, Chairman, Hamdard Laboratories (Medicine Division), stated, “The Cinkara bundling is roused by our tricolor, trusting that one day it would turn into the tonic of the country. For over 40 years now, Cinkara has been one of the most well-known and moderate wellbeing tonics in the nation. At Hamdard, it’s our consistent undertaking to give items that are focused on comprehensive health and keep us vivacious to battle life challenges.”

According to Suman Varma, Chief Marketing Officer Hamdard Laboratories (Medicine Division), stated, “Cinkara is a famous brand and with this repositioning, we need to connect with the most extreme number of family units. We accept that our moms hold the way into our wellbeing and satisfaction and are a significant piece of the chain. We are satisfied to have Sunidhi Chauhan as our image representative for the battle as she resounds well with our customers who are exceeding expectations at both expert and individual levels. The Cinkara tune is a tribute to all the moms and homemakers who do everything to prop us up.”’

Pranav Harihar Sharma, imaginative advisor, Hamdard Laboratories (Medicine Division), stated, “With Cinkara’s new crusade, we have attempted to give this truth of ‘winded life’ an engaging turn by portraying the job of Cinkara through a mother’s focal point and commit the short of breath tune to all the super mothers and their families. The battle is live on different computerized stages, print and radio.”

Besides, Hamdard Laboratories has worked together with Radio Mirchi to amplify the crusade’s reach and draw in audience members through ‘The Breathless Challenge”.


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