Hamdard Laboratories launches their new campaign, ‘Shine Like No One’ that promotes their most trusted product, Hamdard Roghan Badam Shirin.
Hamdard Laboratories is a prominent Unani drug company in India, a progressive research-based health organization that aims to offer inhibitory and therapeutic healthcare.
The campaign highlights the product’s qualities and creates awareness about its benefits for the consumers. Roghan Badam Shirin is sweet almond oil that is known for its various benefits such as, it helps in strengthening the bones, enhancing memory power, helping to fortify immunity, facilitating glowing skin and healthy hair, also sharpening the brain, and increasing stamina.
The campaign is employing a 360-degree marketing approach where the merchandise is going to be promoted in 60 seconds, 40 seconds, 30 seconds duration on multiple platforms; like OTT, Television, and in every social media which would focus on the key ingredient; 100% Unani 100% Amygdalus communis oil.
The CMO of the company, Suman Varma commented on the latest campaign said, “It is a market leader, and other people swear by its health benefits. The campaign amplifies the core benefit story in an enticing way.” He also revealed that there will be two ad films that will send two different benefit stories across the market – Skin and hair being one and the other will be on memory power within the hope that the consumers can relate to their idea.
Even the creative consultant of Hamdard, Pranav Harihar Sharma added that the campaign aims to create people attentive to the reality of their product. The fundamental idea of the campaign is everyone has different facets and that they shine in whatever they are doing hence ‘Shine like no one ‘.
“The execution of the thought within the film shows two parallel worlds, one filled with glamour, and therefore the other is all soul. But in both worlds, the protagonist shines and brings shine on others’ faces. The shining faces connect itself with the benefits of Hamdard Roghan Badam Shirin.”
As part of promoting the company, they recently associated with a preferred regional beauty pageant, which is hosted in eight cities of UP where young married women compete with one another.
The platform is an excellent fit for boosting the product’s value as glowing skin, sharp mind, great memory, and fitness are a must requirement for those contestants to win the crown.
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