Bajaj Consumer Care Ltd, an Indian consumer goods company with major brands in hair care, is part of the Bajaj Group, owns various number of brands in the hair care category (Bajaj Almond Drops Hair Oil, Bajaj Jasmine Hair Oil, Bajaj Brahmi Amla Hair Oil, Bajaj Kailash Parbat Thanda Tel, Bajaj Amla Shikakai Hair Oil) along with its Dental Care brand Bajaj Red Tooth Powder.
Bajaj Almond Drops help reduce the hair fall up to 70% and the oil brand is well known for its goodness of Almond oil and Vitamin E. It’s every drop is rich with 3X Vitamin E and Sweet Almond Oil, and thereby makes the hair much Stronger and gives your hair the power to fight the Hair fall issues. The oil is Light and Non-sticky that can even make hair 50% more lustrous. It Nourishes the Scalp and keeps hair healthy and beautiful.
Bajaj Almond Drops had recently launched a campaign featuring stunning Bollywood star, Parineeti Chopra. With ‘New Hair Day’, the brand focuses to become more relatable by shifting it into a more accelerative zone that would reflects the situations and emotions from its consumers’ lives, while maintaining the functional strength of the brand product in its new campaign film. The brand mainly focus to target a younger audience with this relatable new ad film
The hair oil brand has expanded the narrative of ‘nourishing to reduce hair fall’ with a new and creative idea which is rooted in the insight, that most women are afraid to style their hair fearing hair fall. Conceptualized by Mullen Lintas, the new campaign film inspires women and urges confidence in them to style their hair every day since the product takes care of their hair fall problem.
Talking about the new campaign, Azazul Haque (chief creative officer, Mullen Lintas) said that the advantage of vitamins and reduction of hair fall had to be brought with a lifestyle insight. The brand always wished to connect with the younger generation as well. The brand, thus, came up with this innovative idea of a new hairstyle every day that would lead to hair fall that looked contextual, relevant, and creatively interesting.
The campaign is widely promoted through various multiple platforms (like TV, print, digital, and the brand’s social media assets).