Havas Creative bags Integrated Communication Mandate for Bel Group


Havas creative Mumbai bags the integrated communication mandate . This communication mandate won for the Bel Group’s Cheese brand- The Laughing Cow. The mandate for the agency consists of social, creative, Digital creative duties including reputation management for the brand. This particular agency has the responsibility for new product launches, brand strategy, and amplification customized for the Indian market. The brand is managed by Havas Paris globally and it has a partnership with the group since 2019. The Bel Group is originated in France and it has a history of over o150 years in cheese and healthy snacking. Laughing is the brand which is launched in 2018 and it is already in 130 countries. The Bel Group is trying to add value to the Cheese healthy snack category in India.

           According to the opinion made by Alamjit Singh Sekhon the Commercial director of Fromageries Bel India Laughing cow creamy cheese triangles are unique for the consumers and considered as the only soft and smooth spreadable portions of cheese in India. The Bel Group considers the Havas Creative made their meaningful approach and they are the right partners to amplify their presence. Bel Group is enough confident about their partnership and they believe that this can accelerate the journey in India. This cheese category will create impactful brand awareness in India.

Another important comment was made by Rana Barua, group chief executive officer, Havas Group India. They are extremely delighted to win the integrated communication mandate in India for the Bel Group’s iconic Cheese brand – The Laughing Cow Cheese. Hava Creations is happy to work within the category that is growing rapidly and create a strong narrative and stories for the brand to accelerates its presence in India.  

Both the Hava Creative and Bel Group is happy with the partnership between them. Hava Creative is working for one of the key global brands which have relationships across many markets to strengthen their presence in India. This is a great opportunity for both brands. This partnership activity opens up a way to capture a new market. Once again they can assure their presence and brand power. 

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