Hindustan Unilever emerges as the biggest advertiser by replacing Reckitt

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Hindustan Unilever Limited (HUL) is an Indian consumer goods company headquartered in Mumbai, India.It is a subsidiary of Unilever, an Anglo-Dutch company. Its products include foods, beverages, cleaning agents, personal care products, water purifiers and other fast-moving consumer goods. Recently, Hindustan Unilever became the biggest advertiser in week 18, as per the Broadcast Audience Research Council (BARC) India.

The leadership position was dominated by Reckitt for the last 4-5 weeks. Hindustan Unilever Ltd registered 5388.49 advertising volume followed by Reckitt (India) in the second position with 4584.07 ad volume. The Movie genre saw significant growth in ad volumes in previous year as compared to 2019. Hindi GEC witnessed the highest growth in ad volumes with 10 per cent. Other regional GECs saw a growth of 8 per cent. News genre too had the highest volume, while ad volumes dropped by 1 per cent. While ad volumes for the GEC genre saw a 1 per cent de-growth, it was largely due to a 9 per cent decrease in ad volumes for the southern GEC channels. English GEC had a 52 per cent reduction in ad volume in previous year. Among the top ten brands, Dettol Toilet Soaps secured the top spot, whereas Lizol stood at number two position.

Meanwhile, Brooke Bond Lipton India stood at third spot with 929.97 ad volume and Pepsico on the fourth position with 776.89 ad volume. Vanish Oxi Action, Harpic Power Plus 10X Max Clean, and Boost bagged fourth, fifth, and sixth positions with 350.89, 321.98, and 305.89 ad volume respectively. Dettol Laundry Sanitizer, Harpic Power Plus and Harpic Bathroom Cleaner grabbed seventh, eighth, and ninth position with 298.21, 295.79 and 279.17 ad volume respectively. Dettol Intense Cool Soap stood at tenth position with 273.99 ad volume. Moreover, Cadbury India, Wipro, Ponds India bagged fifth, sixth, and seventh positions with 730.77, 655.94, and 488.42 ad volume respectively. While, ITC Ltd, Procter & Gamble, and Lakme Lever stood at number eight, nine and ten positions with 438.49, 420.73, and 408.42 ad volume respectively. HUL is one of the country’s largest exporters; it has been recognised as a Golden Super Star Trading House by the Government of India.

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