Mediabrands launches Mediabrands Content Studio MBCS in India


Mediabrands announced the launch of Mediabrands Content Studio in India. MBCS is built on intelligence and insight and is essentially a data-driven content practice media that provides content that connects brands with people in the most compelling and personalized way.

MBCS will work with Mediabrands India clients to develop content strategies in three emerging categories: branded content opportunities with media partners, digital content that promotes performance and engagement, and brand-driven long and short-form original content. MBCS was launched in November 2020 all over the world.

Interpublic Group’s Mediabrands segment specializes in media and marketing solutions. Throughout its full-service agency networks UM and Initiative, as well as its award-winning specialty business units Reprise, MAGNA, Orion Holdings, Rapport, Healix, and the IPG Media Lab,  Mediabrands handles roughly $40 billion in marketing investment on behalf of its customers throughout the world.

Many of the world’s most recognizable and iconic brands, including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys, and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty, and direct to consumer and e-commerce, are among Media brands clients. More than 13,000 marketing communication specialists working for the organization in more than 130 countries.

Mediabrands India has established a significant position in the content industry through creativity, data, and innovation throughout the years. Mediabrands India’s content section has been merged with MBCS India and will announce its functions relating to leadership and structure shortly.

Shashi Sinha, CEO, Mediabrands India commented that the launch of MBCS in India demonstrates Mediabrands India’s dedication to providing clients with cutting-edge, new, and innovative content models. MBCS will bring together Mediabrands’ content tools and skills from around the world, as well as for analytics and media expertise, to develop content experiences that will help brands flourish. 

He further added that He is certain that the team would create MBCS through data-fueled creative and media expertise and create a gold standard in this space because the content function at Mediabrands India has been synonymous with multiple award-winning, formidable work in the country.

With the official debut of the division, MBCS announced an exclusive production collaboration with VICE Media, which will acquire even more traction in India.

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