Dentsu Creative India, a branch of UK-based multinational media and digital marketing communications company Dentsu, has recently launched a new campaign for the car manufacturer giant, Honda India. The name of Title is ‘A Honda Goes Beyond’, the campaign’s sole target is to connect with brand enthusiasts and attract a new generation (Gen Z) of customers. The company is very excited to share this campaign on the special occasion of Diwali.
The campaign has been named in a very unique way, “A Honda Goes Beyond“, which reflects the brand’s commitment towards ‘toughness, Quality and solidity. The main perspective was to develop better communication that enhances the strong bond that the customers have with Honda cars. Moreover, it also symbolises that the brand is offering innovative and future-proof technology products, which makes the driving experience very safe as well as exciting.
In light of the campaign, Auryndom Bose, Group Executive Creative Director of DENTSU CREATIVE India said, “Honda has always shown his excellency for engineering architecture and power efficient cars that increase value to the experience of a particular product. Honda does not only produce just a car, but we also always focus on the room for improvement. Thus, to succeed in this legacy, Honda is committed to providing super-efficient cars on a friendly budget. This campaign will help us to build trust in our customer’s hearts.”
Takuya Tsumura, President and CEO, of Honda Cars India Ltd., commented, “The customers enjoy a special type of bond with the Honda brand. The company is delighted to be loved by the countrymen. Thus, to keep this trust, Honda India is ready to go beyond its capabilities to produce the best out of the best. Honda’s journey in this incredible country is nothing but spectacular. In the beginning, there might be doubt about the brand, but as Honda grows, it is successful to be entitled one of the best brands in India. We are thankful to our customers for this outstanding response in the past 25 years. It has always been our aim to keep our beloved customers at the centre of our products and services.”