The most entertaining and well-known channel for kids, Sony YAY!. The majority of kids are fond of the beloved character Honey Bunny through this channel, where kids are highly engaged in watching their favorite cartoon.
More than favourite character, Sony YAY! Collaborates with Laviche Bath as a super treat for viewers.
The Marketing strategy of the soap mainly focuses on children as their parents will buy the soap for their use. Now they launched a new Dessert Soap Combo with Honey Bunny as the picture on the soap cover.
Their main aim is to target children, thus they selected Honey Bunny as their character. The curated Dessert Soap Box contains three soaps that have good fragrance. The soap is similar to chocolate Waffles, Strawberry waffles, and Mango Donut.
These soaps are manufactured with natural ingredients that moisturize and are useful for sensitive skin types. The soaps are noticeable and naturalistic so that they can be sold easily. Each character in the cartoon is considered as friends to children because of their entertainment and way of presentation.
Marketing Head and On-Air Promotions, Sony Pictures Networks India, says that Children are very much interested to watch Honey Bunny. This becomes their favourite because of their way of presentation and enjoyment. The shared collaboration guarantees the kids have a strong desire for the product and the cartoons suit their daily activities. Through Honey Bunny Combo Pack, Laviche Essentials are paving a great way in their business.
Akash Pahooja, Co-Founder of Laviche Bath Essentials says that We are glad to be connected with Sony YAY! and the dearest cartoon Honey Bunny. By the Partnership, we have understood how a soap becomes favorite kids through their favourite cartoon.
In the advertisement, We use Honey Bunny to attract children, and mostly they the attractive faces for kids. Honey Bunny, who is better than the country’s most special cat pair to king the packaging of this Dessert Combo Pack.
Due to the Covid Pandemic and lockdown, the majority of the kids are stuck in the house and enjoying their favorite Cartoons. So that they get more inspired by the character Honey Bunny. We wish that they love it as their favorite Honey Bunny and are waiting for other collaborations.