How social media became Lifeline for the people during a pandemic

BANGKOK, THAILAND - NOVEMBER 26, 2016: Man using Iphone7 Plus jet black serie with application icons of social media on screen; Shutterstock ID 534849118; Purchase Order: -

Nowadays, social media has become the most integral part of Everyone’s lives, regardless of age, language, economic, and educational levels. We cannot imagine our lives without Facebook, Twitter, WhatsApp, and Instagram. But, due to the COVID-19 pandemic, everyone realized the need for social media. Social media became a lifeline and also helping most of the people who are isolated in their homes to keep in touch with family and friends.

According to the Global Statshot report- in partnership with Hootsuite and We Are Social, more than half a billion new users have joined the social media platforms for the past 12 months, by global 4.33 billion in April 2021. On 30 June 2010, world social media day was first celebrated by Mashable to prominence the impact of social media and its role in global communication.

These social platforms helped and spread hope in pandemic times, helping people in any emergencies. Also, sharing the information in their stories, experiences, and painful battles of survival.

The pandemic has brought a lot of change in the way consumers use social media.  Not just scrolling the reels, also looking at the experiences that can’t enjoy in the current times. Surbhi Allagh, creative Director, Sociowash, said, 2020 taught brands that the digital ecosystem is capable of results that rival and often surpass the impact of traditional media is no longer merely a space meant for entertainment and networking.

On the occasion of world social media day, digital experts share their thoughts on how people spending more on social media.

Sanket Shah, CEO, and Co-founder, In Video, a person spending daily 142 minutes on an average on social media. At the start of the COVID-19 in 2020, digital marketing budgets are moving upward and will continue because of the recent adaptation. Global users managed to help small businesses by making video ads consistently during tough times.

The world has changed into a digital transformation like never before, from e-commerce to video-sharing platforms. All the events turned into virtual, and advertisements turned into social media creatives.

Chirag Gander, co-founder, The Minimalist, Digital strategy for brands has become their communication strategy for valuing their target audiences. The Entire world spending on social media, so marketers have turned to digital. Social media has helped many small-scale businesses in India to survive. Statically, all over India, 13% of users are increased.

Siddhartha Vanvani, Founder & Director of, Digidarts said, Social media platforms available online made a huge impact on everyone’s lives. Connecting to the Digital marketing channels, social media has effectively come a long way. To earn the profit of business the social media platforms are the better options for promoting their brands.

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