Bangalore, June 10, 2026: ICICI Prudential Life Insurance has launched ICICI Pru Signature Secure, Indian life insurance’s first Unit Linked Insurance Plan (ULIP) with an in-built guaranteed maturity benefit.
ICICI Pru Signature Secure is a Non Participating Linked Individual Savings Life Insurance Plan and has been designed for customers looking for the reassurance of tax efficient guaranteed benefits. The product offers a simple proposition – invest once, stay protected through life cover during the policy term and receive a maturity benefit at the end of five years. . On maturity, the customer receives the higher of the fund value or the guaranteed maturity benefit, providing the reassurance of a guaranteed outcome
For instance, a 45-year-old customer looking for a one-time investment solution can invest ₹5 lacs in ICICI Pru Signature Secure and remain protected through life cover during the policy term. The customer can choose a life cover (Sum Assured) of ₹6.25 lacs and gets a guaranteed maturity benefit of ₹7 lacs in this case.
Commenting on the launch, Mr. Vikas Gupta, Chief Product Officer, ICICI Prudential Life Insurance, said, “Customers seeking guaranteed returns have traditionally relied on instruments such as fixed deposits, bonds and other guaranteed-return products. However, customers are increasingly looking for solutions that can help them achieve better post-tax outcomes along with guaranteed returns and financial protection. ICICI Pru Signature Secure has been designed to address this need by bringing together the benefits of a ULIP, an in-built guaranteed maturity benefit and life cover within a single proposition.
The product enables customers to make a one-time investment while remaining focused on their long-term financial goals with greater confidence. The plan also offers life cover throughout the policy term, helping customers secure the financial future of their loved ones.”
Notably, the product provides a guaranteed maturity benefit of up to 140% of the initial premium paid. At maturity, customers receive the higher of the fund value or the guaranteed maturity benefit. In addition, the product comes with zero premium allocation charges and policy administration charges.
ICICI Prudential Life Insurance remains committed to delivering superior value to its customers. The Company achieved a claim settlement ratio of 99.3% with an average turnaround time of 1.1 days in FY2026, demonstrating its commitment to supporting customers and their families when it matters the most.
Over the past 25 years, ICICI Prudential Life Insurance has had the privilege of serving customers across generations. The Company remains focused on building a future-ready organisation led by technology that continues to adapt thoughtfully, act with agility and create meaningful impact by expanding access to insurance while delivering long-term sustainable value to all stakeholders.
About ICICI Prudential Life Insurance (www.iciciprulife.com)
ICICI Prudential Life Insurance Company Limited is promoted by ICICI Bank Limited and Prudential Corporation Holdings Limited. The Company began its operations in fiscal year 2001 and has consistently been amongst the top private sector life insurance companies in India on Retail Weighted Received Premium (RWRP) basis. The Company offers an array of products in the Protection and Savings category which match the different life stage requirements of customers, enabling them to provide a financial safety net to their families as well as achieve their long-term financial goals. The digital platform of the Company provides a paperless buying experience to customers, empowers them to conduct an assortment of self-service transactions, provides a convenient route to make digital payments and facilitates a hassle-free claims settlement process.
The Company has introduced ICICI Pru Stack, a first-of-its kind suite of platform capabilities that combines digital tools and analytics. This innovative suite aims to enhance the understanding of customers’ requirements and enable distributors to offer suitable insurance products, deliver seamless experiences, and provide exceptional pre- and post-sale services. By deploying this comprehensive solution, the Company aspires to transform into the most customer-friendly and partnerable insurance provider in the country.
At March 31, 2026, the Company had an AUM of Rs. 3.14 lakh crore and a total in-force sum assured of Rs. 46.11 lakh crore. ICICI Prudential Life is also the first insurance company in India to be listed on both the National Stock Exchange (NSE) Limited and Bombay Stock Exchange (BSE) Limited.
