India Gate focuses on the emotional connect of food in a new campaign


The new virtual marketing campaign of India Gate Basmati Rice has been released. It is conceptualized & carried out with the aid of using Maximus Collabs accommodates 4 movies showcasing the link of India Gate rice with celebrations and emotional bond in extraordinary relationships. The stunning real-existence couple Divyanka Tripathi & Vivek Dahiya exhibit the husband-spouse bond and the small candy short marvel the husband can put together for the spouse this Diwali with India Gate Basmati rice.      

The second movie shows the pleasant bond of a Mother-daughter with the aid of using Divya Kumar Khosla and her mom and the small pleasures of cooking on video name for festivities. The third movie showcases actress Shweta Tiwari and the way short recipes may be organized for her daughter Palak friends, while the fourth movie shows Director & choreographer Farah Khan cooking her conventional recipe of Yakhni Pulao for her workforce who make her existence less complicated and supervise her domestic all through the year.

Talking approximately the marketing campaign, Ayush Gupta, Business Head, KRBL Ltd. said “As a logo, we desired to exhibit the emotional joint meals has with own circle of relatives get-togethers at some stage in festivities. Food is an essential part of all our celebrations, India Gate Classic guarantees to be that ideal component to affect your visitors and make your festive food delicious.  He further added that their marketing campaign pursuits to put India Gate Classic Basmati Rice is an essential part of the festive preparation.

 For many ages, specific meals are taken into consideration to be the dimensions of achievement and the happiness of any event in India. Preparation of Festivals in India is more important than the festival itself and consequently, it holds utmost significance inside the thoughts of the homemaker. 

India Gate has quite a number of quality products in Basmati Rice however one in all the good sticks out from each other. It is INDIA GATE CLASSIC that is one product in our portfolio that has the correct substances to make any event even more unique. The ideal grains blended with the precise USP of two years of ageing convey the great in our rice giving it the correct aroma, longest grains, fluffy texture, and greater yield post-cooking.


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