“The Affiliate industry in India has outstanding growth potential and now it’s set to hit USD 835 million by 2025 from around USD 300 million currently. The affiliate marketing industry isn’t tormented by the covid19 pandemic, definitely digital and affiliate marketing have progressed.”
“It still contributes about 10% of digital marketing budgets. E-commerce, travel homestays, BFSI, education, D2C, gaming, web services, and health are the important industries that contribute to affiliate marketing in India. Today, it’s important for each brand to possess their affiliate programs to accelerate growth,” said Parul Bhargava, CEO, vCommission, in her welcome address at the seventh edition of India Affiliate Summit (IAS), coordinated by the online and Mobile Association of India (IAMAI).
Founding father of GrabOn Ashok Reddy said: “We have just blemished the surface of affiliate marketing in India with exceptional growth ahead. With the new content creators on the block and AI that sees no restrictions, the affiliate is shifting and will still shift into the hands of the users. Mobile-first strategy, influencers, and video-based content marketing will see an uptrend for the next few years.”
L D Sharma, director, Optimise, said that “The planet has the potential to become a billion-dollar industry within the subsequent number of years. However, the rising fraudulent activities within the affiliate industry seem to be a major concern. Fraudulent clicks, cookie stuffing, bad bots, geo-masking, click spamming are a spread of the challenges for the industry.”
Co-Founder of CashKaro Rohan Bhargava highlighted: “Indian e-commerce has seen extensive growth and a shift in consumer behavior over the last two years. With D2C brands gaining popularity, cashback, rewards, and affiliate programs have gained plenty of grip over the years.”
Affiliate marketing overlaps with other Internet marketing methods to some extent because affiliates often use regular advertising methods. Those methods include organic computer program optimization (SEO), paid computer program marketing (PPC – Pay Per Click), e-mail marketing, content marketing, and (in some sense) display advertising. On the other hand, affiliates sometimes use less formal techniques, like publishing reviews of products or services offered by a partner.
The seventh edition of IAS supported about 3,000 delegates from across the world. additionally, over 700 companies and 50 exhibitors participated in the event.