Yash Raj Films is one of the most important film production & distribution companies in India established by Late Shri Yash Chopra.
Yash Raj Films(YRF) has partnered with Facebook for an Instagram Reels campaign, #ReelWithYRF, as an element of its ongoing 50-year celebrations. The campaign will feature multiple challenges hosted by YRF on its Instagram handle under categories like dance, acting, singing, fitness, fashion, and sweetness – inviting creators to create their Reels on these diverse themes. The campaign went still exist on 6 September and might endure six weeks.
About 250 creators across India will create Reels around various challenges, inspired by songs, scenes, and dialogues from the movie production house’s slate of films.
“There is usually no better because of celebrating the occasion of #YRF50 than by thanking our viewers for all their love bestowed on our films over the last 50 years. We’ll be giving 250 creators the only of moments from our films on Instagram Reels and watch their creativity flow,” Anand Gurnani, vice-president, digital and new media, Yash Raj Films, said in an exceeding statement.
The campaign will promote multiple challenges hosted by YRF on its Instagram handle under categories like dance, acting, singing, fitness, fashion, and wonder – inviting creators to make their Reels on these diverse themes. The Dance category will have challenges like ‘Match The Steps’ and ‘Dance Mix’, while Enact will have creators presenting their acting skills with ‘Lip Sync Star’, ‘Dialoguebaazi’, ‘Get within the Character’ and ‘Walk With Swag’. Singers will get an opportunity with challenges like ‘Sing Along’ while the ‘Recreate The Look’ challenge under the design and sweetness category, will inspire creators to recreate the planning from a specific scene.
The partnership may be a component of Facebook’s #CreateTogether initiative. “a billion people on Instagram represent themselves across different interests and surfaces, it’s truly become a platform where culture grows.
Creators summarize Instagram for their creativity in content and amazing social video moments. This is often true for Reels likewise, where we are seeing newer creators being discovered every day, and trends escape regularly,” Manish Chopra, head of partnerships, Facebook India, said during a very statement.