NDC reveals a new campaign featuring Ana de Armas


The Natural Diamond Council (NDC) has revealed it’s another universal ‘For Moments Like No Other’ promotion campaign.

The campaign is motivated by the ‘Love Life’ idea, featuring its global ambassador Ana de Armas.

In an interview, Kellie said that Customers are excited to create new memories and natural diamonds are equivalent to enjoying life’s moments.

This campaign follows the ‘Love Life’ manifesto to the heart. In the campaign, de Armas is noticed wearing an 11-piece diamond jewelry collection that was custom designed.

The collection has also debuted together with the campaign on September 8. Also, the collection is being promoted in a look-book on an honorable campaign.

NDC, as a brand, is of the impression that it should provide direct-to-consumer, educational, motivating content via the website. Therefore, NDC has united with experts across genres, significant voices, artists, and jewelry influencers to publish over 100 India-centric articles on natural diamonds.

Richa Singh, managing director, India, and the Middle East, Natural Diamond Council, said that the TVC grasps the widespread sentiment of positivity and optimism as the world opens up and gets the opportunity to celebrate the significant moments of life with our loved ones.

There is no decent expression of this love and admiration other than lasting, emotion-evoking natural diamonds. Ana brings alive these emotions through her spontaneity and they hope it encourages everyone to love life and enjoy their diamond jewelry this festive season.

In the sailboat scene, de Armas is wearing a Cuban-link bracelet that is embedded with pavé diamonds. In another, which finds her in a vintage sports car in the Mallorcan capital of Palma, she wears a massive Marquise-cut diamond ring, along with a diamond-studded link necklace.

The ring alone is sufficient to bring celebrity news sites to their knees, so let us reiterate, This shoot is fashion for fashion’s sake. The ring is incredibly real, but there’s no guarantee behind it other than the NDC’s promise to support moral, sustainable diamond production de Armas says that This campaign makes her want to get out of the shell, and she hopes that it motivates viewers to feel and do the same.

De Armas is vastly dressed, throughout the campaign designs, that are custom made for the endeavor by Malaysia McNaughton, a participant in the Natural Diamond Council’s first-ever Occurring Designers Diamond Initiative.

The EDDI program is a union between the NDC and jeweler to the stars Lorraine Schwartz. It gives a total of $1 million in diamond credit, industry opportunities, and aids to BIPOC jewelry designers.

McNaughton, whose label is named Made by Malaysia, says that for the pieces he designed, the theme was to edit classic shapes but with unique and memorable twists. He also wanted this jewelry to spark a relation among people again because it’s something we’ve been missing for so long.

Jewelry can kickstart a sense of positiveness and connection. Through the NDC, McNaughton’s campaign designs have been made accessible for manufacturers worldwide.

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