IndusInd Bank launches upgraded website to improve client experience


IndusInd Bank has reported the launch of its upgraded website to offer clients with an improved experience across gadgets, for example, desktops, laptops, mobile phones, and tablets. Indigo Consulting, the online business, and marketing transformation company of the Publicis Group has been an advanced online partner of IndusInd Bank for over five years and was given the order for this client experience alteration by the bank.

The new site empowers clients to consistently explore through the different products and services of the bank, along with empowering it to minister its contributions dependent on client preferences. The new site also involves features that plan to offer clients, who are outwardly weakened with a smooth browsing experience.

Anil Ramachandran, official VP, and Head, Marketing and retail of IndusInd Bank, stated that, “This is another key step forward from a brand viewpoint as the client experience in this crucial touchpoint, has been altogether improved. The format and route convey straightforward and outwardly satisfying platforms for the client. At IndusInd, we are focused on rearranging banking for our clients towards making each communication with the bank even more convenient. The launch of the new website is a demonstration of this responsibility, and we are certain our clients will genuinely value the new look and improved navigation.

Ritesh Saxena, head, direct banking of IndusInd Bank, stated that “For our bank, the selection of digital or online has been a part of our DNA for some time now, and we have been centered around utilizing digitization and innovation towards streamlining and making banking convenient or easier for our clients. The launch of the rebuild website is a starting towards a similar direction which encourages them to comprehend the necessities of client’s convenience and offer them with an interesting, unique channel of connecting with the Bank

Krishna Chandaluri, a chief digital officer of Indigo Consulting, stated that “They all here at Indigo Consulting are incredibly glad for our long-term relationship with IndusInd Bank. They started this alteration journey with IndusInd Bank together and are truly dedicated to consistently remain in this association to bring state-of-the-art innovation, best imaginative methodology and world-class procedures to deliver a better experience for all IndusInd Bank clients.

The key features of the site are customized understanding, better visual appeal, alteration of text size, exchange text for pictures, etc.


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