National, April 17, 2025: As cricket fever continues to sweep the nation, Infinity Toy Tronics (ITT), a Pune-based sports startup firm, has unveiled Cricket Icons—a first-of-its-kind line of officially licensed collectable miniatures featuring star players from Mumbai Indians, Kolkata Knight Riders, Gujarat Titans, and Rajasthan Royals.
This exclusive collection marks a significant step in the evolution of the cricket memorabilia business in India, aiming to capture the passion of millions of fans and elevate the sports merchandise industry to the next level.
Infinity Toy Tronics (ITT) was founded by three first-generation Indian entrepreneurs—Rikesh Raja, Saurabh Gajbi, and Pratik Agrawal—who share a deep passion for cricket despite being based across three continents. Cricket Icons is the brainchild of Rikesh Raja, who envisioned the concept and brought it to life in collaboration with the other two co-founders.
Rise Worldwide has facilitated this three-year partnership with the top cricket franchises and sets a new benchmark for premium collectables and interactive digital experiences in Indian cricket.
By blending official licensing, cutting-edge technology, and local manufacturing, ITT’s Cricket Icons delivers an immersive fan experience with sharp business acumen across B2B, B2C, and D2C channels. For B2C and D2C, Aditi Toys Pvt. Ltd. serves as ITT’s official distributor, while Neha Creations leads the B2B distribution. This robust channel strategy not only strengthens market presence but also supports the government’s vision of building a $1 billion toy economy under the Atmanirbhar Bharat initiative—creating a world-class sports collectibles brand rooted in Indian innovation with global appeal.
“Growing up, we all played with Marvel heroes, Power Rangers, or football action figures—but cricket, despite being India’s biggest sport, never had its own space in the collectables world,” said Saurabh Gajbi, Director of Infinity Toy Tronics. “With Cricket Icons, we saw an opportunity to not only fill that gap but also spark a revolution in the Indian toy industry. Unlike seasonal merchandise, these collectables have year-round appeal, driven by deep-rooted team loyalties and fan passion. It’s more than just a toy—it’s a cultural connection and a step toward building a sustainable, homegrown ecosystem for sports memorabilia in India,” he added while talking about these IP-based collectables.
The collectables will be available across primary online and offline channels. Fans can digitally order them on Amazon and Flipkart or get an instant delivery via Swiggy Instamart and Zepto. In the retail space, Hamleys stores and local toy retailers across Tier 2 and Tier 3 cities will bring the experience to homes nationwide.
With a projected million-unit sale in 2025, each figure, crafted with 90–95% precision in likeness, offers an immersive fan experience through a dedicated mobile app. Each figure becomes a digital gateway as fans can scan unique QR codes to unlock player avatars, earn loyalty points, and access daily quizzes, dream team challenges, and leaderboard contests. Fans can win match tickets, signed gear, and more. The broader push includes social-led brand building and community engagement aimed at kids, parents, collectors, and passionate cricket fans.
The range—comprising miniatures, collectibles, team combos, and action figures—is priced with a single collectible at INR 249, a team combo pack of four at INR 649, and upcoming action figures at INR 699.
Cricket Icons signal a shift in how fans engage with the sport, giving them new ways to celebrate, interact, and build communities around the game they love.
