Isobar India nominates Aalap Desai as NCD


Isobar, the digital agency from the house- Dentsu India, has roped in Aalap Desai as National Creative Director (NCD). In his new role, Aalap will lead the agency’s creative team and report to Gopa Kumar, COO, Isobar India.

Shamsuddin Jasani, the director, Isobar South Asia, said, “At Isobar, our motto is to ‘Invent, Make, Change’. We are striving to deliver innovative creative experience-led solutions for our brands in India.

“Aalap looks at tech as not something dry and lifeless but as something which will change lives and makes it work harder for brands. That’s an ideal fit with our philosophy and is that the apt approach we’d like to form Isobar future-proof as a pacesetter in innovations in India,” Jasani said.

image-Gopa Kumar – Chief Operating Officer – Isobar India – MediaBriefGopa Kumar, COO, Isobar India, said, “We sleep in an age of clutter including shrunken attention spans. For brands to tear through the noise and stand out is of paramount importance.

“Creativity is that the only thing which will make that possible. it’s not garnishing anymore. it’s the meat. it’s the substance, and it’s the sole way brands can leap.

“Aalap’s the brand of creativity, simply what Isobar India needs. Enjoyable and meaningful. I couldn’t consider anyone else better than Aalap to partner us in our next phase of growth,” Kumar said.

Before this, Aalap was with Dentsu McGarry Bowen (dentsuMB) India where he held the position of NCD. additionally, to the present, he also co-headed the creative team at Dentsu Webchutney, Mumbai, and was behind a number of the agency’s most notable works like Code Name: Uri, The 8-bit Journo for Vice, and therefore the World’s Most Reported trailer for Thappad.

Apart from this, previously, Aalap was also a neighborhood of the creative teams at Disney+ Hotstar, Leo Burnett, JWT, DDB Mudra, Ogilvy, and Publicis Ambience. He has also helped build India’s most loved brands like McDonald’s, Complan, Huggies, Nerolac, Videocon d2h, and youth-centric ones like Early Salary and MTV India.

Aalap has won over 150 International & National awards. His most up-to-date win is of 17 shortlists, four Silver Lions, and two Bronze Lions at Cannes this year. Additionally, he was named as India’s ‘Hottest Young Creatives’ in 2014 and ‘Hottest 30 under 30’ Media Creatives in 2015. He has also written feature scripts, web series, and television shows like MTV Sound Trippin’.

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