ITC Savlon, the lead of unruly thinking and design re-engineering to allow innovation and productivity in the health and hygiene division. In association with its goal to provide access, convenience, and sensible solutions in hand cleanliness. ITC Savlon introduces a sustainable “squeezable” handwash pack; contains 22% less plastic than regular pump packs. A first-of-its-kind handwash pack that is reusable, refillable, and easy to use and carry.
The unique pack designed on the principle of capillary action removes the need for a pump in a handwash pack. As a result, the pack contains 22% lesser plastic compared to a pump pack of similar volume. It’s launched at a price of just Rs.15 for 70 ml. The design of the Savlon Pichkiao handwash bottle has improved squeezability, due to its exclusive capillary action which makes them easy to use. A gentle squeeze gives access up to the final bit of the handwash solution in the bottle. Reusability of the bottle and the pump-less design brings in a new setup in the category and redefines optimization. Chhota Bheem the exciting young Indian superhero remains the brand ambassador for Savlon Pichkiao.
Sameer Satpathy, divisional chief executive, Personal Care Products Business of ITC Limited said that Savlon Pichkiao packs with a new design in the segment with its pump-less offering. Its efficient and optimal utilization of resources has helped them to enable the product’s aggressive pricing. The product’s re-design showcases ITC’s strengths in design innovation he added.