With a new campaign film #YogaAnywhereEverywhere starring Kareena Kapoor Khan, sports brand PUMA introduced its Yoga Collection. With the sartorially on-point Bollywood star, the collection comes to life. She is shown flexing and executing yoga asanas in the new collection wherever and everywhere in the film, from the elevator to the parking lot.
PUMA made a 45-second humorous digital clip featuring Kareena practising yoga in the most unexpected places. She is seen demonstrating her prowess in popular asanas such as the cobra posture and pranayama with chin mudra, revealing her love for yoga.
“PUMA’s new digital video reflects my love for yoga in the best possible way,” Kareena Kapoor Khan remarked of the debut. As part of my daily routine, I make use of any available space to stretch into a brief yoga asana or practise a few rounds of pranayama to keep calm and relaxed.”
“PUMA Yoga X Kareena collection is colorful and lends life to my exercises,” Khan continued. It has a high comfort factor and is also a terrific look for lounging or hanging with friends and family.”
“Kareena Kapoor Khan is a yoga devotee, which shows in the manner she shot frame-by-frame for the PUMA Yoga X Kareena campaign,” Shreya Sachdev, Head of Marketing, PUMA India, stated. The new collection’s passion is nicely matched by the digital film. It consists of activewear with plenty of glitz and glitter. In the new range, people will be able to do yoga anywhere.”
The collection is produced from recyclable materials and has luxurious fabrics and silhouettes that are suitable for both the studio and the outdoors. To appeal to the expanding wellness-focused lifestyle, each garment is designed with breathability, flexibility, and comfort. Body acceptance and inclusivity are at the heart of the collection.
“Kareena personifies our notion of ‘where the gym meets the runway,'” says Abhishek Ganguly, General Manager, PUMA India and Southeast Asia, of the collaboration. She is not only an inspiration, but also a living example of how women may maintain a healthy lifestyle while wearing many hats. We are ecstatic to welcome her to the PUMA family. We hope to strengthen the brand’s female story with this partnership.”
Follow & connect with us on Facebook, LinkedIn & Twitter.
