Khimji Jewels launches TVC for new jewellery collection


Khimji Jewels launch a television commercial for its new jewellery ME collection.

Khimji Jewels, one of the oldest and most trusted jewellery brand in India, launches its latest set of personal jewellery titled Collection ME. Designed in pure gold and covered with valuable Swarovski stones, the collection flaunts of a wide and thoughtfully put together a collection of elegant jewellery that grasps the hearts of young women across India.

The TVC was launched on all media from television, print, and OOH to digital, social, and www platforms. The collection is the latest in the long line of outstanding launches made by the grand and deeply loved House of Jewellery, that people of all age groups in Odisha praise.

Commenting on the launch of their new collection, Nishit Nanda, the CEO, Consumer Business, Khimji Jewels, said, “The name that we have inherited from our elders is a huge responsibility. People in Odisha trust and love Khimji Jewels, they include it in their lives when they make their stories and create memories for a lifetime. For over eight decades, our brand has been honored to be a part of every achievement and occasion in the lives of people from births to weddings to anniversaries.”

Nishit Nanda added, “As we move into a new age of clarity, change, and trust, our team is been preparing for the new with a refreshed energy to be ready for the breeze of change. With this fine line of collection, we celebrate freedom, trust, and youth. The new youth is fearless, confident, and relaxed as well as deeply sensible and fully aware of the self. This also marks a major achievement for us as we are now ready to deliver to the entire country based on our cloud strategy concentrating on customer experience and fulfillment. We are hoping that with this collection, it will be the starting of a new journey that will let us deliver to India what we have been giving to Odisha for 84 years.”

Conceptualized and crafted by Digital Dogs, the TVC is arranged on the platform of the spirit of freedom. A lyrical musical of free-flowing lines that swing gently in the breezes of change. The collection ME can be seen on the brand website,, and is also available across, Instagram, Facebook, WhatsApp, social search platforms, and in showrooms.


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