Kurkure launches two new ‘Masaledaar’ limited-time flavours


PepsiCo India’s flagship snack brand Kurkure has unveiled two brand new innovative ‘masaledaar’ limited-time flavours. Kurkure’s two latest flavours, ‘Out of Control Chaat’ and ‘Uncensored Tadka’ are bound to explode your tastebuds with a sensational ‘masaledaar’ twist. The TVC released to promote the new flavours stars Kurkure’s brand ambassador, Akshay Kumar along with popular television actor, Kritika Kamra.

Kurkure’s two latest flavours have been launched for a limited time to offer customers a unique experience and thereby increase brand equity. Kurkure’s ‘Out of Control Chaat’ and ‘Uncensored Tadka’ flavours offer a surprising explosion of flavours, to make every day more masaledaar. The flavours perfectly epitomize the brand’s commitment to add a spark of ‘quirky masti’ to our quotidian lives.

Kurkure has also released a dramatic and entertaining 30-second TVC to promote their new flavours. The campaign film features actor Akshay Kumar and Kritika Kamra celebrating their wedding anniversary. The couple exchange anniversary gifts. Kritika opens her gift and is excited to find a diamond necklace in it. When it’s Akshay’s turn to open the gift, he is flabbergasted to discover Kurkure’s two new limited-time flavours ‘Out of Control Chaat’ and ‘Uncensored Tadka’ in the gift box.

Akshay immediately starts munching Kurkure Uncensored Tadka. At this moment, Kritika tries on the diamond necklace and asks him if it looks good on her. The distracted Akshay, who is completely mind blown by Kurkure’s new flavours responds that she looks ‘chatpati’ and ‘masaledaar’. The relatives and friends are startled to hear Akshay’s response. He immediately snaps out and realizes that he just unleashed his ‘hatke’ side before all the guests.

Kurkure has specially designed an eye-catching package with bright colours for their limited-time flavours. ‘Kurkure Uncensored Tadka’ comes in an electric blue package while ‘Kurkure Out of Control Chaat’ comes in a bright pink package. The flavours are now available at INR 5 and INR 10 across retail stores and e-commerce platforms in India.

Commenting on the launch of Kurkure’s two latest flavours, Bhagyashree Navare, Associate Director and Category Head – Kurkure And Cheetos, PepsiCo India, said, “With our limited-time, innovative Kurkure Out of Control Chaat and Uncensored Tadka flavours, we want to give consumers more reasons to have ‘masti-bhare’ mischievous moments with their friends & family.”

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