PepsiCo India to launch the new campaign – ‘Energy Bole Toh Sting’ effort


PepsiCo India’s Sting has divulged a spic and span ‘Energy Bole Toh Sting‘ campaign exhibiting how the refreshment imaginatively offers a shock of energy! Zapping the adolescent with the enthusiastic mission, the brand has dispatched a fun new TVC which is an expansion of Sting’s Jolting energy, extreme taste” mission of a year ago. 

The idiosyncratic TVC urges customers to energize their second with the invigorating taste of Sting®. The film exhibits a young lady in a fix as she takes a gander at a lift, which has quit working once more. 

A young man moves toward her and coolly offers to give her a lift to her floor. A taste of Sting® was all it took for the electric kid to race up the steps with the young lady being carried on his back. Dazzled by the kid’s energy, the young lady winds up giving him her number as the film repeats the new ‘Energy Bole Toh Sting’ informing. 

Vineet Sharma, Category Director-Mountain Dew, and Sting, PepsiCo India, said, “Sting is a reviving beverage that invigorates the body as well as animates the psyche. The new TVC is a fascinating and fun interpretation of jolting minutes with the assistance of Sting and we are certain that this film will resound unequivocally with our more youthful shoppers who are consistently in a hurry.” 

The new Sting TVC will be enhanced across TV, computerized, open-air, and web-based media with a 360-degree crusade. Sting is accessible in little single-serve packs in 200 ml and 250 ml and huge packs in 500ml across all advanced and conventional retail outlets in India, just as on driving web-based business stages.

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