Open, a neo-banking platform, recently launched a rap music video entitled ‘Kya Seekha’ as a tribute to the resilience of Small and Medium Enterprises (SMEs) during the chaotic 2020. Created and managed by Open Studio, the in-house marketing arm of Open Financial Technology, the video recognizes the challenges of small businesses and salutes their battle for survival during the pandemic.
In only one hour after the upload, the video has hit more than 3.8 million people on Twitter, Instagram, and YouTube. The popularity of the song can be attributed to the fact that the video reached a chord with whose lives were also turned upside down as a result of the pandemic. Apart from the catchy beat, another factor for the success of this short video is that people can relate to the lyrics that speak about the experiences that everybody, whether an entrepreneur or not, has had to go throughout this year. This common bond has resonated with people from all walks of life.
The song captures key developments associated with 2020, including Vocal for Local, Aatmanirbhar Bharat, and digital payments, and demonstrates how small businesses all over the country have come together around these themes, unlearning their old ways and reinventing new ways to thrive and be profitable. The song underlines the value of promoting SMEs as the economy returns to normal.
Regularly, SMEs face a variety of challenges in monitoring and estimating cash flow, handling their accounts receivable and payable efficiently. They need to work with various interfaces for different purposes, such as billing, payment gateways, and payroll. While there are not so many online resources that can help them plan their day-to-day operations more effectively, Open services are pre-integrated with payment gateways, current accounts, electronic accounting, and APIs that can help incorporate banking into company workflows. Using the neo-banking platform Open, small, and medium business owners can save at least two to four hours a day because they do not need to monitor transfers using UTR numbers.