Latest in Marketing tit bits- Passionate in Marketing

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March 17, 2013: Latest in Marketing tit bits- Passionate in Marketing

Amway introduces new range of products in women’s health category

Amway has introduces new range of product’s in women’s health category on the occasion of International Women’s day. These new range of products have been introduced under the brand name Nutrilite. Nutrilite is Amway’s flagship brand in nutrition and wellness category. The products which have been launched include those:

  • To promote hair health
  • Makes skin look better
  • Relieving problems of hot flushes, night sweats and mood swings,
  • To enhance the nail quality and more

The products promise a balance between health and well being in between their daily activities.

Gitanjali Jewellers signs Salman Khan to endorse its two new price protection schemes

Gitanjali Jewellers has launched two new schemes which give protection to consumers against rising gold prices. The two new price protection schemes are ‘Swarna Mangal’ and ‘Shagun’ Swarna Mangal. These schemes offer flexibility in payment and has got
redemption options. With these schemes Gitanjali is offering a jewellery accumulation plan and people can make use of it to buy gold
jewellery for big occasions. The group has signed Salman Khan as brand ambassador to endorse these two new schemes. In the words of Mehul Choksi, CMD, Gitanjali Group on why Salman Khan was chosen as the brand ambassador, he says, ““Salman is a superstar with a tremendous mass appeal. He speaks the language of the people and establishes an instant connect with them”.

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