In the wake of an uptick in COVID 19 cases across the country, Lava reported medical and accidental insurance worth Rs50 crore for nearly 2500 field workers, including distributor sales executives and delivery boys. Lava has partnered with New India Insurance to provide each employee with a Rs.1 lakh medical insurance policy and a Rs.1 lakh accidental insurance policy.
According to Sudhanshu Sharma, Lava International’s National Sales Head, “Our field staff is like family to us, and their health and welfare has always come first. Even in these extraordinary days, Lava is committed to helping them in every way it can, and the health care coverage is a small step in that direction. We’ve already agreed to apply the privileges of accidental protection to our field personnel until the lockout is lifted.”
The field workforce is the company’s lifeline, ensuring on-time merchandise distribution and brand marketing, but they are largely excluded from the perks enjoyed by regular workers. Lava is the first cell phone operator to provide such perks to its indirect workforce.
The insurance will not only protect these field workers, but it will also benefit their children. Furthermore, the insurance covers both permanent partial and permanent absolute disabilities. In behalf of the field workers, Lava will pay a consolidated monthly fee to the insurance provider. This insurance will be available to all field staff of partners who are already involved.
Lava’s indirect manpower is currently divided 50:50 between urban and rural areas, with the most representatives serving in Uttar Pradesh, Maharashtra, Rajasthan, and Tamil Nadu.