Lay’s India goes on a gratitude spree: Launches new campaign

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India’s most loved potato chip brand Lay’s India launched the Heart work campaign to thank all the unsung heroes who have been working hard and helping the people of India to get adequate products and services at home even during this COVID – 19 times.

This campaign is mainly a tribute to people working in the supply chain, from farmers to the final person in the supply chain, who put their relentless effort to make sure that Lay’s reach the hands of the final customer even in this pandemic. Lay’s India on its latest tweets also thanked various brands for their hard work at this time by using #Heartwork in all their tweets.

The new ad film launched by them is a nearly one minute video that begins with showing people working in the farm, factory, truck drivers carrying the product and retailers. They are trying to imply with this ad that these people are working hard day and night without showing expecting any praise. This new ad follows the brand’s last campaign in 2019 starring Ranbir Kapoor and Alia Bhatt.

On talking about the campaign Ritu Nakra, WPPRitu Nakra, WPP India Lead, PepsiCo Foods, mentioned that they have launched this video to thank the tireless spirit of all the people working behind the scene ensuring uninterrupted delivery of the product to their customers. Lay’s helps build and celebrate connections and with this film, they tried to expand the narrative of heartfelt connections to the unsung heroes

Dilen Gandhi, Senior Director and Category Head – Foods, PepsiCo India, while responding to this said that they have launched this campaign now in order to show their gratitude to all the people involved in the supply chain of Lays from farmers to the final retailer. As an extension of this gratitude, they have also reached out to brands like Flipkart, Tide, Vistara, Kia, Cadbury, and many other brands with a customized virtual pack to express their gratitude for the Heart work. At this time when customers cannot even step out of their house, the tireless efforts of these people have made sure that we get the essential products and services at the correct time. Therefore it is important to thank them for this effort.

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