LEGO launches its new campaign, ‘Build What You Love’ in India.
This international brand wants to focus on activating the AFOL Adult Fans of the LEGO community in India that encourages the group to fulfill their desires through their exclusive and exquisite sets which for the first time in India is available.
LEGO Group is the world’s largest toymaker, where they manufacture unique toys that consist of interlocked plastic bricks. They are now introducing some of the bestsellers that gained liking globally in India for this holiday season.
According to them, they pivot their aim to the Indian market to focus on the adult consumers of the brand so that they could express their passion. In the thought that the brand could promote these sets as the perfect gift for this holiday season.
Some of the exclusive sets include where supercar lovers can build and own classics like the Porsche 911, Ferrari GTE, and many more, not only are they launching cars but people who are passionate about music also have giant piano sets, and for football fans, they can get their hands on the Manchester United Old Trafford set, and much more exciting sets.
Bhavana Mandon, the marketing director of LEGO India stated the new development that the adult fans of LEGO are among the most ardent admirers across the markets. As its often seen that these consumers are always ready to get their hands on the new sets as soon it’s out. She added, “LEGO sets for an adult is more than just a premium selection, they are display-worthy and are carefully curated for them.”
India has many such enthusiastic builders who developed a love for building from an early age, it is considered as a creative recharge. The campaign helps these adult builders to engage themselves in this artistic creation, keeping in mind the objective, ‘Unbox, Unplug and Unwind’.
The sole aim of launching this currently is aiming the holiday season, as many would love a gift that contains these exclusive sets making it an ideal present.
Thus, these bestsellers of the global market are now available in India and more of these are all set to launch in the stores in the coming months.
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