India’s first Porsche Studio opens in Capital City


Porsche is strengthening its footprint by opening a modern, immersive showroom model in Delhi, the first one in India. The Porsche Studio Delhi is joining the line-up of worldwide exclusive locations. Located in Connaught Place’s great spot, the Studio opens as an addition to Gurugram’s recently launched Porsche showroom. Porsche Studio Delhi is only open for pre-scheduled appointments about health and safety protocols. The Studio is a new space for the brand that offers clients a wide variety of experiences

In order to build an inviting environment and inspire guests to spend more time at the Studio, the client lounge has warm tones and furnishings. The boutique lifestyle store opens up to a center stage area and LED screens featuring the latest Porsche models. For clients to customize their vehicle on large interactive screens of the Exclusive Manufaktur wall, a dedicated Configuration Lab and Trimming Area are included. Customers can study the latest hybrid models in the so-called E-Performance booth and the soon-to-arrive Taycan. Buyers also get several choices for modification, ranging from body color to finer specifics, such as the color of the seat belts and even the instrument dial.

 The Driver’s Club is adjacent to the central stage, equipped with large panoramic screens to watch the latest Porsche videos. For the purchase process with a personal consultant, a private sales suite offers full discretion. In addition, its library-style interior contains a selection of samples and trimmings during the consultation for any design tweaks.  With a full complement of upcoming new models, including the new Porsche Panamera, the all-new Porsche Taycan electric sports saloon, and the latest Porsche 911 Turbo, the company looks forward to a promising 2021.

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