Teamonk Global, a specialty tea brand manufactured in India, today confirmed the naming of Intertwined Brand Solutions as its marketing partner, a Gurugram-based integrated marketing firm. The firm will create and conduct client strategies for Teamonk for both global and domestic markets.
The agency’s roles as an integrated marketing partner will include framing digital creative strategies, improving brand positioning, delivering digital innovation for the online and offline promotions of Teamonk Global, thereby raising visibility, and carving space in the international as well as home turf specialty tea market space. In the F&B ecosystem journey and their focus on safe living, the main focus will be to encourage and take Teamonk forward. The organization will also oversee SEO responsibility for Teamonk
Teamonk Global, a homegrown specialty tea company, was founded in 2016 by Ashok Mittal, Amit Dutta, and Nalin Sood to meet the increasing demand for specialty teas in India and globally. It is reported that the global specialty tea market is US$5.2 bn. With its strong portfolio of 100 percent real, healthy and tasty teas, Teamonk is prepared to exploit this trend and expand in intensity with an increased emphasis on health and wellness, especially among Covid. Teamonk provides a wide variety of pure and natural green, oolong, white, and black teas with natural ingredients for connoisseurs of glocal tea to improve the taste and aftertaste experience.
Teamonk sells its teas through its own website and other affiliate websites such as Amazon India and BigBasket, as well as through kiosks, and is famous for corporate gifting in premium retail stores such as Godrej Nature’s Basket. The company also sells its teas through Amazon.com in the US.
Divya Pratap Mehta, Founder, Intertwined Brand Solutions, said on winning the marketing mandate,” At Intertwined, our heart lies in a digital space approach that is holistic. We seek to have the best brand strategies when we work with a brand by panning ourselves through SEO, performance marketing, SMs, SEM, etc. For a brand, our scope is never limited to one narrative and this was our emphasis when drawing narratives for Teamonk Global. We are genuinely pleased to work with them and truly believe that through their ‘Monk’ story, which is synonymous with ‘enlightened health,’ we can deliver efficient messaging. We are looking forward to bringing to life the good cuppa tea”