Maharashtra often called the “Gateway to the heart of India” is a beautiful state with bubbling culture, great economic enterprise, traditions, ethnic richness, and wide diversity. To project this beauty of Maharashtra to the audience, LF which is a channel for travel and food will be collaborating with the Zee Marathi to launch the brand new show “Mast Maharashtra”. This show will be also be co-powered by Lifebuoy and Tide and presented by India’s most loved travel partner Skoda.
This show is expected to give the viewers the full experience of the beautiful state through TV. In this show, we will get to see Prajakta Mali who is a popular Marathi actress known for her works in the industry. Prajakta will be seen going on a solo journey with her SKODA for about 1500 km across the different areas of Maharashtra. This show is expected to bring the audience happy moments, the taste, textures, and flavors of Maharashtra through the eyes of the host. A dedicated anthem to the state and the show will also be soon released. The show will be aired every Friday at 8:30 PM and on Sunday at 6:30 PM on Zee Marathi. The promos of the show will be launched in almost all the channels of Zee.
Mast Maharashtra will reflect how SKODA as a brand will be a perfect travel partner to car users. SKODA will take the audience on a ride through the most famous locations in Maharashtra including Mumbai, Pune, Nagpur, Ratnagari, and more. We will be able to see the Simplicity, Surprise, and Human experience that SKODA stands for. In this era where hygiene and use of sanitizers etc. are of utmost importance, the association with Lifebuoy shows the importance of why we should have personal hygiene.
The cluster head of Zee Entertainment Amit Shah said that the main aim of the show is to provide optimum value to the viewers. The strong knowledge of its customers’ needs will help Zee Entertainment to offer a unique and innovative solution to these needs. The show will be aired in a storytelling approach showing the cultural nuances of the region in a way that will entertain the viewers.
Tarun Jha, marketing and product head of SKODA India while talking about this new show said that SKODA shares common values to the whole of India. The show Mast Maharashtra has a great reach on their target audience and that SKODA Rapid will be the perfect companion to explore this majestic state.