‘LG electronics’ most liked TV brand – TRA research


India’s most durable consumer major once again topped by LG Electronics for its fresh designs, amazing performance, and life-like picture quality.

In 2019-20 LG Electronics was awarded as most trusted brands and in 2021 recognized as ‘India’s most-liked TV brands’ in Trust Research Advisory (TRA) Report, an individualistic study conducted with around 2000 consumer’s influencers as per TRA Research. Also honored with CES Innovation Award 2021, on an international platform.

According to Hak Hyun Kim (Director) of LG ElectronicsIndia, “To be blessed with such a big honor for three consecutive years shows our strong commitment towards the Indian market. The huge recognition which we have acquired is truly inspiring and constantly guides us in the direction of innovating better with an upcoming product for our buyers.

“Our collection of TV offered a great diversity that is suitable to all kinds of consumer groups, without settle on quality and ultra-modern features. We have always placed our focus on understanding the needs and desires of Indian consumers in great detail and we constantly strive to adapt”.

According to Chandramouli (CEO) – TRA Research, “To lead the way in consumer desire in a category as competitive as TV happens only when the innovations meet and surpass customer expectations. This accomplishment of LG Electronics on becoming India’s Most-Liked TV Brand shows the deep impact that the brand has to own the consumer and shows LG’s ability to arouse the listener’s interest and build an alluring pull towards itself. On leading in TV category TRA adores LG Electronics”.

As the pandemic forced to stay at home which rapidly make TV the main focus of entertainment. People started to look for something more than just a display and focused on technical things, more innovative and updated versions. As LG stands on people’s expectations providing what they want becomes the first choice of consumers.

LG always have control over display technology for the past years i.e. OLED display. It comes with self-pit pixel technology, having boundless contrast and perfect black for enhanced viewing that takes the entertainment to next level.

The newest range of 4k and 8k OLED TV delivered a perfect picture quality, also providing game support and artificial intelligence feature.

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